Tuesday, July 26, 2011

Get Ready for HTML5

Photo thanks to Echo Enduring Blog

Perhaps the in the most provocative statement of his recent speech, Roger McNamee, a Facebook investor,  asserts that "social is done, it is now just a feature."  To back up, he is certainly not stating that the idea of social media is over, just that if you are going to form a start up, perhaps it may be smarter to invest in an application verses a network.  To be more specific, an application best suited for HTML5, which will change everything.  As he puts it, "In HTML5, an ad is an app, a tweet is an app, everything is an app.  It's a blank sheet of paper, and creativity rules again."   How exciting!

A few more great quotes pulled from Business Insider's take on his recent speech at the Paley Center for Media:

  • Don't try to be "social": the big social platforms are created. You can't create a social company, it's just a checkbox. "The last 500 social companies funded by the VC community are all worthless. I'm serious."
  • But this creates an opportunity: while everyone is focused on social distribution, there's a huge opportunity to get content right with HTML5. "Let's create a new product, the way music videos were a new product."
  • The iPad is the training wheels for HTML5. iPad apps show us what we need to beat in terms of creating a better experience on HTML5.
  • In HTML5, you don't need to have display ads: Amazon can have a section of its store as an ad. So if you're reading a book review, you can buy the book right from the page.   
  • Because HTML5 can make sites rich and interactive, engagement on a site can go from seconds to minutes.

Special thanks to Larry Hill for bringing this article to our attention.  In fact, if you have a couple of minutes, this is well worth the read.  


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