A recent study just found that the majority of of internet traffic in North America comes from Netflix, that's right, Netflix.
"Even more than YouTube?!" Yep. Even more than YouTube.
Apparently the site is now responsible for 30% of "peak downstream" content. So while the company is currently given credit for turning the way we rent movies on its head (sorry Blockbuster) could it soon be considered a viable threat to cable TV subscriptions? I mean, if we can have Netflix for as low as $10/mo without the commercial interruption what's to stop many consumers from considering the switch? As Netflix continues to license and make more content available with potentially shorter wait times, it will be fascinating to see what other market share they can start taking. Honestly, if I were Hulu, I'd be a bit scared.
Regardless, one thing is for sure, Time's assertion that "Bandwidth is the New Black Gold" is right on.
Thanks to Sam Decker for his tweet that inspired this post.