Bill Taylor recently posted an inspirational challenge on HBR -- "How to Turn Anything from Adequate to Amazing." He references a great example of taking a seemingly mundane business, in this case a parking garage (as pictured above), and turning it into something more, a civic space.
He asserts that despite the perception of your industry seeming not as "cutting-edge" and or "glamorous" as the likes of Google or Apple, there are opportunities to turn those assumptions on their head. We couldn't agree more.
photo from NYT: High-End Miami Parking Garage