"The F-Factor" - or the increasing influence of the three "F"s - friends, fans, followers. As we've covered in some of our previous posts, the new chain of influence continues to define social commerce and generate new avenues for brands to interact and learn from their consumer.
Specifically, they list five ways in which the "F-Factor' influences the consumer decision process:
- F-DISCOVERY: How consumers discover new products and services by relying on their social networks.
- F-RATED: How consumers will increasingly (and automatically) receive targeted ratings, recommendations and reviews from their social networks.
- F-FEEDBACK: How consumers can ask their friends and followers to improve and validate their buying decisions.
- F-TOGETHER: How shopping is becoming increasingly social, even when consumers and their peers are not physically together.
- F-ME: How consumers’ social networks are literally turned into products and services.
What was that last thing you discovered through a post, article or "like" shared by one of your friends?